Why There Will Never Be A GOAT – No Matter What Happens

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Before I start this writeup, permit me to ask you two questions:

  1. What is the best Disney movie of all time?
  2. Who is the greatest footballer of all time?

Whatever your answer is, keep it in your mind for now and we’ll revisit it soon. Now to the juice!

Imran made a post about how person go just see you for street dey call you your brand name😂

Apparently someone saw him and asked, “are you OVIT?”

OVIT, being the name of his Laptops For Techies brand

And it led to a conversation where he asked my take on people calling your brand name instead of your name

[15/12, 16:34] Greg Uzo: Lol I don’t correct people

[15/12, 16:34] Greg Uzo: Whatever you call me

[15/12, 16:34] Greg Uzo: As long as it’s what you can remember

[15/12, 16:34] Greg Uzo: We move

[15/12, 16:34] Greg Uzo: Some people probably call me Scenthut

[15/12, 16:34] Greg Uzo: And it’s not even my brand💀

[15/12, 16:34] Greg Uzo: But if it’ll make you order again

[15/12, 16:34] Greg Uzo: Like, save my number, remember us, and keep ordering

[15/12, 16:35] Greg Uzo: Ah, please o, continue

Whatever you call me is fine, as long as it keeps my brand top of mind and makes you remember to continue buying from us.

Greg Uzo

Now, How Does This Relate To The GOAT Debate?

Contrary to what most people might say

Your brand is not what you do

It’s not your brand elements coming together etc

Your brand is who people say you are

The impression people have of you

It reminds me of one of my favorite quotes…

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel

Maya Angelou

So you can’t really “create” your brand

You can only do you

Then people will be the ones to say who you are

Based on their own individual experiences of you (or your brand)

That’s why there’s no best Disney movie of all time

Or best footballer of all time

Because it will always be subjective.

For example, is the greatest painting of all time the Mona Lisa?…

Or is it the painting given to a daughter by her father on his deathbed

And so it is a futile effort to try to be the best designer or design agency in the world

Because you can’t truly be the best “anything” in the world

It is a more worthy use of your time to attempt to be the best in SOMEONE’S world

Hence a better use of your company’s resources to serve the ONE CUSTOMER you’re interacting with at every given point

And curate the best possible experience for that customer

With the hope that you’ll have a shot at being that customer’s personal best.

20 thoughts on “Why There Will Never Be A GOAT – No Matter What Happens”

  4. Dan

    I really do admire you’re thought pattern….

    P.S if this site had a like button, it could have been better for easy engagement

    Reply
  5. Imran Adeniran

    I never saw this blog post coming out that conversation we had earlier. Those points are valid and I’m glad they made it here for others to learn from.

    Thank you for the mention too 😊

    Reply
  9. Tolulope Kazeem

    I like the way you linked different ideas to form a powerful lesson— which is focusing on improving your brand to be the best in someone’s world.

    More grace to your elbow boss

    Reply
  10. Dozeman

    The writer of this article doesnt either follow football, just wants clicks or is a Ronaldo fan boy, liking a footballer is subjective, but when you’re presented facts and all facts points to a certain conclusion, and u choose to ignore it and write a 500 word article to beat around the Bush it says alot about you.
    Well we settle the goat debate after the world cup finals, SHALOM.

    Reply

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