Table of Content:
- 6 Best Value for Money TRAFFIC SOURCES Right Now
- 3 Ways to Know If a Traffic Source is Good For Your Business
- How Do You Know If a Traffic Source is Good Value For Money?
- BONUS: What To Expect To Spend When Generating Traffic
Posted this on my WhatsApp status a few days ago:
“Nothing dey sweet me pass better traffic source 😂😂😂
– excerpt from Greg Uzo’s status
NOTHING
No just allow me see good traffic source by mistake 😂😂
I will squeeze it until there’s nothing left🤲🏾😂😂
There are some traffic sources that our ads can’t work again because we don squeeze everything finish from there 😩😩😩😂😂😂”
And the reason we’re so big on traffic is because the number 1 currency in the world right now is attention. It’s the new oil.
See what I mean 👇🏾
Best Value for Money TRAFFIC SOURCES Right Now
1. The Super Bowl commercial slot. Cost: $5.6m per 30 seconds.
This is by far the most underpriced traffic source in the world. You can do a bit more research to confirm if you’re in doubt.
Also, here’s a clip of Gary Vee saying the same thing
2. Facebook and Instagram
Most underpriced social media ad platform at the moment.
Cost: not fixed
3. Orla’s WhatsApp status
On the green streets of WhatsApp, there’s Only One Orla.
The amount of engagement she garners on her status needs to be investigated😂
Every single offer she has put there to date has done a minimum of $1,000 in sales.
Cost: N3,500 per 24 hours
Before we continue let’s talk about…
How to know when a traffic source is good for your business
Because it’s not enough to know if a traffic source is good, you also have to know if it’s good for your business
And there are 3 ways to know:
3 Ways to Know If a Traffic Source is Good For Your Business
1. Attention
How much attention does the traffic source have?
Eg.
– The views and engagement on 7pm TV are at an all-time high. Hence, great attention.
– Almost all Americans watch the Super Bowl. Again, great attention.
2. Target audience
Is your target audience on that traffic source?
3. Value for money
Always funny when I hear people say things like “this is expensive”
Let’s look at this example together 👉🏾
As you saw in the example, *HBO spent $100m on marketing*
Is it expensive? No.
It’s money well spent. Value for money.
Because they got 300m views in return.
Compared to Amazon which spent 2X and got only 100m views.
But will you say this one is expensive?
Still no.
Because there’s always something out there that is more “expensive”.
This is why when it comes to advertising and life in general…
There’s nothing like “cheap” or “expensive”. There’s only value for money.
The real question is…
Is this good value for money?
How Do You Know If a Traffic Source is Good Value For Money?
BY TESTING.
Because at the end of the day…
The market decides
In as much as I want you to…
Or pay Anya Digital to run Facebook/IG ads for your business…
If you have $6m to spare, then just buy a super bowl commercial slot
Because it’s better use of your money at that level.
But if you’re at the earlier stages, you test different sources.
I test multiple traffic sources daily because it’s my job – advertising.
And from my multiple test, here are some more hot traffic sources to note…
Best Value for Money TRAFFIC SOURCES right now (cont’d)
4. The Only Strategy
Ads ran with him are posted on his WhatsApp status.
This guy will carry your market on his head like today’s bread. Worth every penny.
Price: 3,000 for 24 hours
Connect with The Only Strategy here.
5. 7pm TV
Hottest underpriced spot right now because the amount of attention there right now is insane.
High purchasing power audience and fast growing too.
Price: 3,500 for 24 hours
Learn more about/connect with 7pm TV here.
6. The Favour Ogazi
I view her status almost everyday
And I still can’t pinpoint why her audience listen to her, but they do
And that’s her superpower
Price: 3,000 for 24 hours
Connect with Favour Ogazi here.
If you liked this, you’ll love my upcoming podcast – Journey To One Billion because I take a deep dive into business strategies and moves that you can apply right now.
Connect with me on WhatsApp for more content like this and to know when the next podcast episode drops.
BONUS: How Much Traffic Should You Expect To Get In Return For Various Ad Budgets
Just so I reiterate this here, I’ll say the only right answer is to test.
Because the market decides.
However in my own experience, I’ve found that you can average around N200 to N100 per lead if you have a good ad.
And if you’re running an ad to sell right off the bat, you can average around N4,500 to N2,000 cost per purchase.
Now obviously it varies across industries and other factors like the quality of your ad etc. Because you cannot expect to use N4,500 to N2,000 to sell a house or land. If not everyone would have been doing it.
I’ve also generated leads for as low as N15 and have seen people do it for as low as N10.
And I’ve seen cost per purchase as low as N800 too.
At the end of the day there is no “guesswork” or sitting from the sidelines predicting when it comes to business.
You must put your product, offer, ad, etc out there. Because what?
The market decides.
This article is free. You don’t have to pay. You don’t have to give me your email in return. Nothing. And I have nothing to sell you. All I ask is that if you think there’s someone you know who might gain value from reading this, please share it.
Thank you.
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About the author:
Greg Uzo went from unpaid intern to head of marketing at a digital marketing agency. Netting over $200k during his tenure. Before going to start his own marketing and advertising agency – Anya Digital.
When he’s not supporting Chelsea FC he’s testing new marketing stuff and sharing what he learns.