1. What is the best Disney movie of all time?
2. Who is the greatest footballer of all time?

Whatever your answer is, keep it in your mind for now and we’ll revisit it soon. Now to the juice!

Imran made a post about how person go just see you for street dey call you your brand name

Apparently someone saw him and asked, “are you OVIT?”

OVIT, being the name of his Laptops For Techies brand

And it led to a conversation where he asked my take on people calling your brand name instead of your name

[15/12, 16:34] Greg Uzo: Lol I don’t correct people

[15/12, 16:34] Greg Uzo: Whatever you call me

[15/12, 16:34] Greg Uzo: As long as it’s what you can remember

[15/12, 16:34] Greg Uzo: We move

[15/12, 16:34] Greg Uzo: Some people probably call me Scenthut

[15/12, 16:34] Greg Uzo: And it’s not even my brand

[15/12, 16:34] Greg Uzo: But if it’ll make you order again

[15/12, 16:34] Greg Uzo: Like, save my number, remember us, and keep ordering

[15/12, 16:35] Greg Uzo: Ah, please o, continue

Now, How Does This Relate To The GOAT Debate?

Contrary to what most people might say

Your brand is not what you do

It’s not your brand elements coming together etc

Your brand is who people say you are

The impression people have of you

It reminds me of one of my favorite quotes…

So you can’t really “create” your brand

You can only do you

Then people will be the ones to say who you are

Based on their own individual experiences of you (or your brand)

That’s why there’s no best Disney movie of all time

Or best footballer of all time

Because it will always be subjective.

For example, is the greatest painting of all time the Mona Lisa?…

Or is it the painting given to a daughter by her father on his deathbed

And so it is a futile effort to try to be the best designer or design agency in the world

Because you can’t truly be the best “anything” in the world

It is a more worthy use of your time to attempt to be the best in SOMEONE’S world

Hence a better use of your company’s resources to serve the ONE CUSTOMER you’re interacting with at every given point

And curate the best possible experience for that customer

With the hope that you’ll have a shot at being that customer’s personal best.

“The standard of some vintage movies outweighs the standard of what they make now

Like they just don’t make movies like that no more”

I feel the same way

Though I don’t know if it’s cus I had more time back then to really digest the movies.

Or it’s just a thing about people loving movies that came out around the time they had the freest time.

Cus everyone I’ve asked, “what are your favorite movies of all time?”

End up calling 2/3 movies that came out around the time they were in uni.

And they feel the same affinity towards movies that came out in “their time”.

Same with cartoons.

My generation prefers cartoons we watched on STV.

The next-gen prefers cartoons they watched on Cartoon Network.

And even Cartoon Network still has like two or more generations in it lol. The first set that watched the classic Ben 10

And the newer guys

Then every adult feels an affinity to the movies (or whatever they did for fun) – during their younger days. And says

“The standard of some vintage movies outweighs the standard of what they make now”

Vintage being more like “when I was younger”. Which is relative per person

PS. And this is super random. Because I didn’t think of putting this here when I started thinking about this

But it just occurred to me that that’s the beauty of 7pm TV

We all used to have a better time with the entertainment of our own generation

But now…

With adulthood, our life is a bit different.

More shege per second seen than enjoyment.

Which is why I love 7pm TV

Because it provides a community of therapeutic laughter

Using the one thing that brings us all together regardless of age – memes.

So join 7pm TV if you’re not already one of the 2,000+ community members

And also have you noticed it too? That they don’t make them like that anymore.

If you run a business that does pay on delivery

You’ll notice that you can have money stuck in inventory and products yet to be delivered.

But not enough cash reserve.

Imagine having inventory worth 2m, deliveries sent worth 200k, but account balance on 2k.

And your ad budget has almost finished, delivery people waiting for balance, and other business expenses piling up.

You’re paper rich. But got no paper.

Here’s how we built cash reserve:

First I’ll share the thought process

So that even if you can’t apply the exact same actions in your own business, you’ll be able to think of how you can.

The idea is simple. Reduce the time gaps of when you get cash (into the business).

These are the way you can do it:

1. Reduce delivery time

No disrespect to GIGL but they’re not what they used to be so we changed to Courier Plus who deliver faster and we get our payments faster too.

These ones have their own wahala too but sadly in Nigeria, you manage the best devil.

2. Narrow delivery locations

Delivering to other states takes longer so target just your state or geopolitical zone.

Eg. Our target audience at Scent Hut – Rich Nigerians who like designer fragrances is an audience size of 6m to 8.1m.

Yes we’re that badass at targeting lol

In times when we want to increase cash flow we target just Lagosians. Which is an audience size of 2m.

I’m stating the audience size because it’s important that you don’t use one that’s too narrow.

And you might ask, why not just do that everytime if that gives faster turnover?

Well because it’s a tradeoff.

Do you want to be a global brand or you just want to be in one small corner as long as you’re making money.

The latter has better long-term rewards. Which makes it the better play.

So as a good business person you need to find balance

Hope I’m not getting too technical? I like to keep these as simple as possible.

Let’s continue

3. Negotiate a NET deal with your supplier

NET means the amount of time it takes to make/get a payment

So if it takes 7 days to deliver your product and get paid, you have a NET-7

If you have a NET-7 and you’re able to negotiate a NET-7 with your supplier it means you won’t have to pay your supplier until you get paid.

Simply means, more money.

My friend Vivian was able to negotiate a NET-30 with her shoe supplier which gave her a lot of freedom

Not everyone can pull this off because that’s some business ninja shit.

You’ll need:

– To be trustworthy

– Good negotiation skills (which you can get @insightsfinrik)

– To have an already existing solid relationship with the supplier

4. Turn your product into an offer

I once sold blenders online. And with every purchase you get a knife set and a juice cup.

Though the business failed. But if it worked I’ll have been able to add cash to the business from the extra items I added to turn it into an offer.

Did you know?

Probably 90% of business owners have a boring status that looks like a marketplace?

And if your status is boring people won’t open it. And if they don’t open it how will they buy?

SOLUTION: Join 7pm TV. Get memes from their status daily. And mix your posts up

5. Take a line of credit

For example @thefinrikloc allows @FinrikShop users to take a line of credit.

Which can be used to put more cash in the business to make business moves like clearing goods, meeting surging demand, etc.

If you liked this, share and retweet it so others can see it too.

And if you’re new here, hit the follow button for more practical insights like this.

Now over to you.

What other ways do you know to increase cash reserve?

TL;DR

1. Reduce delivery time

2. Narrow delivery locations

3. Negotiate a NET deal with your supplier

4. Turn your product into an offer

5. Take a line of credit

6. Add yours in the comments below

• 6 Best Value for Money TRAFFIC SOURCES Right Now
• 3 Ways to Know If a Traffic Source is Good For Your Business
• How Do You Know If a Traffic Source is Good Value For Money?
• BONUS: What To Expect To Spend When Generating Traffic

Posted this on my WhatsApp status a few days ago:

And the reason we’re so big on traffic is because the number 1 currency in the world right now is attention. It’s the new oil.

See what I mean

Best Value for Money TRAFFIC SOURCES Right Now

1. The Super Bowl commercial slot. Cost: $5.6m per 30 seconds.

This is by far the most underpriced traffic source in the world. You can do a bit more research to confirm if you’re in doubt.

Also, here’s a clip of Gary Vee saying the same thing

2. Facebook and Instagram

Most underpriced social media ad platform at the moment.

Cost: not fixed

3. Orla’s WhatsApp status

On the green streets of WhatsApp, there’s Only One Orla.

The amount of engagement she garners on her status needs to be investigated

Every single offer she has put there to date has done a minimum of $1,000 in sales.

Cost: N3,500 per 24 hours

Connect with Orla here.

Before we continue let’s talk about…

How to know when a traffic source is good for your business

Because it’s not enough to know if a traffic source is good, you also have to know if it’s good for your business

And there are 3 ways to know:

3 Ways to Know If a Traffic Source is Good For Your Business

1. Attention

How much attention does the traffic source have?

Eg.

– The views and engagement on 7pm TV are at an all-time high. Hence, great attention.

– Almost all Americans watch the Super Bowl. Again, great attention.

2. Target audience

Is your target audience on that traffic source?

3. Value for money

Always funny when I hear people say things like “this is expensive”

Let’s look at this example together

As you saw in the example, *HBO spent $100m on marketing*

Is it expensive? No.

It’s money well spent. Value for money.

Because they got 300m views in return. 

Compared to Amazon which spent 2X and got only 100m views.

But will you say this one is expensive?

Still no.

Because there’s always something out there that is more “expensive”.

This is why when it comes to advertising and life in general…

There’s nothing like “cheap” or “expensive”. There’s only value for money.

The real question is…

Is this good value for money?

How Do You Know If a Traffic Source is Good Value For Money?

BY TESTING.

Because at the end of the day…

The market decides

In as much as I want you to…

Get slots on 7pm TV…

Or pay Anya Digital to run Facebook/IG ads for your business…

If you have $6m to spare, then just buy a super bowl commercial slot

Because it’s better use of your money at that level.

But if you’re at the earlier stages, you test different sources.

I test multiple traffic sources daily because it’s my job – advertising.

And from my multiple test, here are some more hot traffic sources to note…

Best Value for Money TRAFFIC SOURCES right now (cont’d)

4. The Only Strategy

Ads ran with him are posted on his WhatsApp status.

This guy will carry your market on his head like today’s bread. Worth every penny.

Price: 3,000 for 24 hours

Connect with The Only Strategy here.

5. 7pm TV

Hottest underpriced spot right now because the amount of attention there right now is insane.

High purchasing power audience and fast growing too.

Price: 3,500 for 24 hours

Learn more about/connect with 7pm TV here.

6. The Favour Ogazi

I view her status almost everyday

And I still can’t pinpoint why her audience listen to her, but they do

And that’s her superpower

Price: 3,000 for 24 hours

Connect with Favour Ogazi here.

If you liked this, you’ll love my upcoming podcast – Journey To One Billion because I take a deep dive into business strategies and moves that you can apply right now.

Connect with me on WhatsApp for more content like this and to know when the next podcast episode drops.

BONUS: How Much Traffic Should You Expect To Get In Return For Various Ad Budgets

Just so I reiterate this here, I’ll say the only right answer is to test.

Because the market decides.

However in my own experience, I’ve found that you can average around N200 to N100 per lead if you have a good ad.

And if you’re running an ad to sell right off the bat, you can average around N4,500 to N2,000 cost per purchase.

Now obviously it varies across industries and other factors like the quality of your ad etc. Because you cannot expect to use N4,500 to N2,000 to sell a house or land. If not everyone would have been doing it.

I’ve also generated leads for as low as N15 and have seen people do it for as low as N10.

And I’ve seen cost per purchase as low as N800 too.

At the end of the day there is no “guesswork” or sitting from the sidelines predicting when it comes to business.

You must put your product, offer, ad, etc out there. Because what?

The market decides.

This article is free. You don’t have to pay. You don’t have to give me your email in return. Nothing. And I have nothing to sell you. All I ask is that if you think there’s someone you know who might gain value from reading this, please share it.

Thank you.

Social share links:

• Link
• Mail
• Twitter
• WhatsApp
• Instagram

About the author:

Greg Uzo went from unpaid intern to head of marketing at a digital marketing agency. Netting over $200k during his tenure. Before going to start his own marketing and advertising agency – Anya Digital.

When he’s not supporting Chelsea FC he’s testing new marketing stuff and sharing what he learns.

Connect with Greg on WhatsApp here.

But not all have the desired influence required to get their audience to take action.

So as someone looking to advertise on WhatsApp TVs you have to take some weeks or even months to observe their status posts.

But thankfully we’ve compiled a list of the top ten for you based on audience size, influence, and community strength.

So bookmark this page so you can always refer to it in the future!

And even if you are not looking to advertise…

These WhatsApp TVs provide a lot of fun, information, and entertainment.

All you have to do is save their number on your phone and send a message telling them you want to join the TV

And in no particular order, these are the top WhatsApp TVs for running ads if you want results:

1. Jolly TV: Jolly TV is a fast-growing TV, owned by a woman that provides the latest news, funny memes, latest celebrity gist and lots of giveaways and relationship sessions. They provide good entertainment. Jolly TV number is 07041161668

Looking to run ads soon? Read this

2. Trendz TV: One of Nigeria’s popular WhatsApp TV, focused on promoting relatability in the form of breaking news, confession nights, and broadcasting information about the Nigerian education sector. If your target audience is mainly students, Trendz TV is a good place to start. Trendz TV number is 09121470689

3. Pot TV: This is a popular WhatsApp TV with a large number of viewers. They’re famous for their memes, tweets, and ad conversion rate. Their audience covers a large range of people which makes it easy to find your target audience no matter your product or service. Pot TV number is 08116503048

4. Babafaros TV: Looking for a WhatsApp TV with a large student audience? Then this is the right one. A popular TV owned by an OAU student, this TV focuses on promoting student relatable Content and memes. Babafaros TV number is 08064189480

Looking to run ads soon? Read this

5. Live Media TV: Everyone loves having a WhatsApp TV on their phone in order not to get bored, this is one of those TVs you can’t afford to miss their content because of how entertaining they are. Not only are they entertaining, they are also well-known because of their large number of viewers. Live Media TV number is 07031272406

6. Ancestor TV: This entertainment media focuses on gists, fun, and lots of amusing, and relatable sessions. Ancestor TV number is 09054945467

7. Today Sport TV: Does your brand target people that are into sport? Then this is your best shot. The TV focuses on bringing sport news, live updates, football trolls and the likes. Today Sport TV number is 09023569531

8. 7pm TV: One of the fastest growing What. The 7pm TV is one WhatsApp TV where you can unwind and relax by viewing relatable Content and memes. 7pm TV number is 07016268206

9. Infinity TV: This is another WhatsApp TV that has been designed just for sports lovers especially football. If your target audience are mainly sports people or you love sport related Content, then you should check them out. Infinity TV number is 08154310460

10. LXG TV: This is an entertaining and Informative media outlet that focuses on giving its audience what it wants. Not only does it give its audience what it wants, but the brand is also affiliated with popular celebrities and organizes a yearly beach camp. LXG TV number is 08060279624

Looking to run ads soon?

If you’re looking to run ads soon I’d say start with 7pm TV.

Because apart from the great value for money, they are currently running a crazy offer where you can get to show your brand to over 500 active users for as low as N3,500.

And you get amazing bonuses like:

1. Ad Audit worth N5,000 for FREE
2. WhatsApp Ad Copy worth N50,000 for FREE
3. WhatsApp Ad Creative (Image/Video) worth N150,000 for FREE

21 slots available only!

Finally, we’ll love to hear from you. Is there anything we missed? Let us know in the comment section.

Upcoming articles:

• 5 Things to Look Out For Before Running Ads on a WhatsApp TV
• We Ran Ads on The Most Recommended WhatsApp TVs; Here’s How It Went

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